What is the purpose of ethnography?
Ethnography is a study through direct observation of users in their natural environment rather than in a lab. The objective of this type of research is to gain insights into how users interact with things in their natural environment.
What is the main disadvantage of the ethnographic method?
Ethnographic research has several disadvantages to consider as well. Ethnography is time consuming and requires a well-trained researcher. It takes time to build trust with informants in order to facilitate full and honest discourse. Short-term studies are at a particular disadvantage in this regard.
What are the strengths of ethnography?
Benefits of EthnographyEthnography immerses the project team in participants’ lives and enables a relationship to develop with research participants over the period of study;Ethnography provides a rich source of visual data and helps to reveal unarticulated needs;Ethnography captures behaviour in the different contexts of everyday life;
What is the role of the researcher in ethnographic research?
In the process of Ethnographic research, researchers adopt overt or covert role which has set various implications like access to workplace, building trust, negotiations, selective reporting, personal characteristics, validity and reliability of the data which are stated in the essay.
Which of the following is a disadvantage of using ethnography as a method of social research?
Which of the following is a disadvantage of using ethnography as a method of social research? It is difficult for another researcher to repeat or replicate any particular ethnography. A sociologist wants to study popular attitudes and perception about astrology among college students in California.