What is the argument in the tipping point?
According to Gladwell, the tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold and subsequently spreads with incredible speed through society.
What is the stickiness factor and use an example from the book to explain it?
The Stickiness Factor has to do with the amount of attention a person gives to one subject. Something is “sticky” when a person’s eyes are fixed onto an object. Examples given in the book were Sesame Street and Blue’s Clues. In Chapter 3, Joan Ganz Cooney stepped out to start an epidemic for kids ages 3-5.
What are some examples of a tipping point?
6 climate tipping points: How worried should we be?
- The Arctic sea ice melts.
- Greenland becomes ice-free.
- The West Antarctic ice sheet disintegrates.
- El Niño becomes a more permanent climate fixture.
- The Amazon rain forest dies back.
- Boreal forests are cut in half.
What is the law of the few?
The law of the few refers to the following empirical phenomenon: in social groups a great proportion of individuals get most of their information from a very small subset of the group. This small set has many more connections than the average of the group.
How did Blue Clues develop its own stickiness?
According to the format of Blue’s Clues, the show’s characters give children riddles (such as “penguin”). The show must be carefully tested to ensure that the riddles are suspenseful—and therefore sticky for their viewers.
Why is the Stickiness Factor An important concept according to Gladwell?
Gladwell defines the Stickiness Factor as the quality that compels people to pay close, sustained attention to a product, concept, or idea. Stickiness is hard to define, and its presence or absence often depends heavily on context….The Tipping Point Summary.
| name | The Tipping Point: How Little Things Can Make a Big Difference |
|---|---|
| isbn | 0316346624 |
How does Gladwell describe and discuss the notion of a tipping point?
Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point.” The book seeks to explain and describe the “mysterious” sociological changes that mark everyday life.
What claim does Gladwell make about the tipping point of any epidemic?
Gladwell argues that “the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” This is the Law of the Few. There are three kinds of people who fit this description: mavens, connectors, and salesmen.